A recent feature from WhatsApp has provided a new way to use the platform – self-destructing voice messages. This feature will help to keep information shared within WhatsApp more secure by prompting the user to use a timer so that the voice message disappears after a certain time frame.
What to Understand about this New Feature This new self-destructing voice message feature is essentially a precaution to protect sensitive conversations. When users turn this feature on, they can select a length of time that they would want their voice message to be available to a recipient. Then, after the chosen time is expired, the voice message disappears from both devices permanently and the conversation no longer exists.
With messaging apps like Snapchat and signal expanding to use ephemeral messages, privacy is becoming a widely used standard across messaging platforms. This is exactly why WhatsApp has added this feature this feature indicates that they acknowledge members want to communicate privately and are trying to provide that option.
Should I use WhatsApp for Business Communication?
WhatsApp is a commonly used messaging app for personal use but there may be some considerations when using it for business communication. WhatsApp is easy to use, convenient messaging app but there are some things to consider. Pros of using WhatsApp for Business Accessibility: WhatsApp is one of the largest messaging apps in the world. If you’re a business that wants to communicate on a global scale, WhatsApp is a good option. Multimedia features: WhatsApp supports the exchange of media formats. GIFs, pictures, documents and voice messages can all be sent seamlessly.
Real time communication: Messages are delivered in real time to allow for immediate response and a seamless process. Reasons we would not recommend WhatsApp. Scalability: If you’re a larger organization with a lot to communicate, WhatsApp may not be as efficient as dedicated business apps.
Security: Some talking features, like self-destructing messages, is a way to increase security but some organizations may require more security that WhatsApp will never provide.
Compliance: Depending on your industry, you may have to opt into certain compliance measures that WhatsApp does not offer. What are the recommended tools for business If you are organization searching for all-in-one communication tool that satisfies both security and process, here are options that could replace WhatsApp:
Slack: Slack is a well-known tool to manage teams and has security protocols that are in place. Microsoft Teams: Microsoft Teams integrates with Microsoft 365 and combines a messaging app, video feed and file sharing, and has enterprise security.
Zoom: Zoom is famous for its video feed, but it also has a messaging app that is encrypted end to end.
In conclusion, WhatsApp’s self-destructing voice message feature is a step in the right direction to improve privacy, but all organizations should consider business communication compliance and fit for their potential business use case. Depending on your size, industry or security concerns, there are other concepts of your business may prefer. Slack, Microsoft Teams or Zoom are simply a few options.